Your coupons and campaigns aren't generic discounts — they're restaurant marketing automation tools connected to CRM, reservations and guest habits. You can incentivise returns from lapsed guests, reward regulars, push slow days, launch a new menu or promote special events.
The discount becomes a lever to increase covers, frequency and guest value, not a race to the bottom. Every code is tracked to show which campaigns drive real bookings and ROI.
Use your guest lists to re-engage, fill weak time slots and measure the true commercial impact of every initiative.
Automatic messages fire on specific events — birthday, first visit, failure to return — with the promo code in the text.
Guests receive a relevant incentive, while you keep control over duration, conditions, channel and audience.
A flash sale helps you fill empty tables or push a limited offer, but with clear rules.
You tie promo codes to days, services and usage caps, keeping the campaign from becoming uncontrolled or being used out of context.
Mondays, Tuesdays, weekday lunches or slower seasons: you support them with targeted offers, special menus or incentives on precise time slots.
The goal isn't to discount all the time, but to steer demand to where you have spare capacity and enough margin.
Every redeemed code stays linked to the booking or order that generated it.
An objective basis for understanding which offers attract genuinely profitable guests, avoiding decisions based on hunches.
Each coupon can be worth a fixed amount or a percentage of the bill, single-use or reusable, with precise validity conditions.
You define the right incentive for each commercial goal without losing control of your margin.
A guest who hasn't returned in months isn't necessarily lost: often they just need a concrete reason to remember you.
A targeted campaign reactivates them with a relevant offer, a new menu or a personal invitation, increasing the value of the database you already own.
You promote the less requested slots to improve occupancy without undermining your strongest shifts.
A measured price lever, applied only where needed, helps you spread demand better and make otherwise underused days productive.
Coupons and campaigns run on your own CRM reduce your dependence on external advertising.
The cost of the incentive is measurable, tied to a booking or an order, and you can compare it with the value the guest generates over time.
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